BBC GIVES BOOST TO "BRITISH MADE" MARK
The Campaign to Keep Manufacturing in Britain

13 September 2004 BMFQ featured on BBC Breakfast 'British Identity' Special... mark identifies those products genuinely made in Britain.

Valuable publicity for Britain’s beleaguered manufacturing sector comes in the shape of the BBC’s breakfast-time news next Monday (13th September).

The programme will feature Julian Baseley, managing director of the Guildford-based manufacturing company Earlex Ltd, which makes DIY and decorating products. Baseley also heads the British Made For Quality organisation [BMFQ] and in the programme he talks to BBC reporter Brian Milligan about the need to support British industry and fight to keep jobs in Britain.

Earlex products such as steam wallpaper strippers and paint sprayguns, all marked with the distinctive red, white and blue British Made For Quality logo, will be shown on Monday’s programme. Various products made by other British manufacturers displaying the BMFQ mark – including the Lilliput Lane range of collective models, Ewbank carpet sweepers and Thomas Crapper bathroom fittings - will also be featured in the programme, and consumers will be urged to look out for the BMFQ mark on products in their local shops.

Part of a week-long series of news items on “Britishness” and national identity, Monday’s programme will examine how difficult it is for consumers to know which products are genuinely made in Britain and which are not. The BMFQ mark was developed precisely for this purpose, despite lack of Government or other “official” support for the campaign. Companies using the mark believe that it helps their sales and marketing both in the UK and in key export markets such as North America.

-Ends